Product packaging plays an important role in consumer buying decisions. A product’s packaging communicates many things, from what the product can do for your customers to your company’s values. With thousands of products all vying for your customers’ attention, packaging is a crucial marketing and communication tool.
Research reveals that one-third of a consumer’s decision making is based solely on product packaging. So your packaging must stand out from your competitors.
Essentially a marketing tool, as in-store advertising, packaging needs to be memorable, creating brand recognition. Branded products are more easily recognized, helping
consumers remember your product on their next shopping trip.