Advertising and Direct Mail places your message directly in front of your customers. These tools need to be attention getting and compelling. ​And when your message is being delivered over months, it needs to be unified. Some of the above samples have a strong anchor in human story telling, positively communicating a vibrant life, loving relationships and determination. Advertising and mailers are meant to slow a reader down from daily tasks, touching on an aspect of their life they can relate to, embedding a message, though not necessarily pertinent at the moment, but may be remembered later when the need arises.  

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