Advertising and Direct Mail places your message directly in front of your customers. These tools need to be attention getting and compelling. And when your message is being delivered over months, it needs to be unified. Some of the above samples have a strong anchor in human story telling, positively communicating a vibrant life, loving relationships and determination. Advertising and mailers are meant to slow a reader down from daily tasks, touching on an aspect of their life they can relate to, embedding a message, though not necessarily pertinent at the moment, but may be remembered later when the need arises.